The Alaska Seafood Marketing Institute (ASMI) is a public-private partnership between the State of Alaska and the seafood industry, dedicated to promoting Alaska’s wild, natural, and sustainably harvested seafood worldwide. Established in 1981, ASMI works to increase the economic value of Alaska seafood through international and domestic marketing, consumer education, and industry support. Known for its commitment to sustainability—mandated by the Alaska Constitution—ASMI highlights the traceability, quality, and environmental responsibility of Alaska’s fisheries, positioning the state as a global leader in responsible seafood sourcing.