reducing food waste
It seems a requirement of modern business life that you must explain to everyone the “why” of your business. Simply having a fantastic product is not enough. The accepted method is a Vision/Mission statement. If you don’t know what that is, just do a search through your favorite web browser – be prepared to do a lot of reading.
Our Vision – Help feed the world
Our Mission – Reduce food waste
So, our Vision/Mission statement is: Helping to feed the world by reducing food waste.
This crystalizes (pun intended) into our product: a fully functional dry egg better known as OvaEasy Egg Crystals®.
If this is enough of an explanation for you, you can stop reading; if not, then let us plunge into the deep end of the pool.
The Problem
Why we want to help feed the world should be pretty self-explanatory – good food is vital to life. You cannot thrive and reach your full potential if you do not consume enough quality food. To state the obvious, you need both the calories and the right nutrients. You can’t survive on 1500 calories of sugar a day, even though many people are trying their best to make it work. It may seem okay in the short term, but it’s not so good in the long term. Ditto for not having enough calories at all.
Now the problem is not the amount of food produced; the problem is the amount of food that gets consumed. 40% of all food is wasted between the farm and final use*.
Much of this waste is due to damage during storage and transport or the food not being used before it goes bad.
Our Solution
OvaEasy® Egg Crystals.