Florida Dept. of Ag. research indicates that shoppers prefer to buy Fresh From Florida labeled products. Ranked 1st in the U.S. in production of fresh market tomatoes, watermelon, Valencia oranges, bell peppers, and grapefruit and 2nd in production of strawberries and sweet corn, Florida is a produce powerhouse. For information on sourcing Florida products, visit FreshFromFlorida.com/Retail.